Meet the woman behind the brand


Lisa Wilson is a beauty editor who has worked at some of the top national fashion magazines in NYC. After seeing hundreds of beauty products cross her desk everyday, she grew bored with the same old colors. And just like any mom on a budget, she no longer wanted to spend a lot of money on a bottle of polish, only to have it chip the next day.


When pregnant with her second child she still wanted to feel beautiful with a great manicure, but didn’t trust the big name brands’ claim of being toxic free. She wanted a polish that was cruelty free, non-toxic, and still contained vibrant colors…so she created her own!


As a mom chasing after two young boys, the chip-resistant, high quality formula is definitely tried and true!


We hope you love the collections as much as we loved creating them.